You’ve seen these before. In fact, we’ve made some in our day. But only at the insistence of clients!
We call them “toilet paper graphics.”
They’re NOT infographics. They are accented documents crammed into one continuous page.
They’re great if
• you don’t know what your point is,
• craft your comms by committee or
• have zero message discipline.
All we know is that we can’t remember a single thing we’ve ever seen in any of them. And probably neither can you.